Call them “guiding principles”, “policies” (Rumelt) or “capabilities and management systems” (Martin), the point is you need to deconstruct it into its component pieces to make it operational, at each step surfacing the inevitable tradeoffs and clarifying how to manage them.
Martin calls it “strategic choice chartering” and wrote a number of pieces on it of interested in digging deeper into the hows.
Good point!
Call them “guiding principles”, “policies” (Rumelt) or “capabilities and management systems” (Martin), the point is you need to deconstruct it into its component pieces to make it operational, at each step surfacing the inevitable tradeoffs and clarifying how to manage them.
Martin calls it “strategic choice chartering” and wrote a number of pieces on it of interested in digging deeper into the hows.
Thanks for calling out the article I wrote last week.
Thanks for writing a great article!